AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.

Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning–to drive ever more accurate, complex, and sophisticated predictions.

About the Authors
Marco Iansiti

Marco Iansiti is the David Sarnoff Professor of Business Administration at Harvard Business School, where he also heads the Technology and Operations Management Unit and the Digital Initiative. He is an expert on digital innovation and transformation and studies the strategy, business models, and innovation processes of organizations such as Microsoft, Facebook, IBM, Walmart, AT&T, Amazon, and Google. He is the cofounder of Keystone Strategy, a strategy and economics consulting firm, and advises a variety of Fortune 500 companies on digital strategies and transformation.

Karim Lakhani

Karim R. Lakhani is the Charles E. Wilson Professor of Business Administration and the Dorothy and Michael Hintze Fellow at Harvard Business School. He specializes in technology, management, innovation, crowdsourcing, and the digital transformation of companies and industries. He is the founder and codirector of the Laboratory for Innovation Science at Harvard, the principal investigator at the NASA Tournament Laboratory, the faculty cofounder of the Harvard Business School Digital Initiative, and the cofounder and codirector of the Harvard Business Analytics Program. He advises both companies and government agencies on their innovation strategies and serves on the board of directors of Mozilla Corporation as well as on the boards of several AI-based startups.